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Seek No Further by Fruit of the Loom

Fruit of the Loom asked us to launch a new women’s essentials line called Seek No Further. They were launching into a completely different category at a much higher price point than their customers were used to. That being said, we pushed the brand into a new direction and had a lot of fun with film. We created a new brand presence, directed the product and lifestyle photography and film, started a new social feed, and re-envisioned the UI to create a more comprehensive e-commerce experience.

Project Roles
Art Director, Designer
Company
Fruit of the Loom
Skills
Art Direction, Brand Strategy, Commercial, Design, Design Strategy, Digital, Fashion
Media
Advertising, Brand Identity, Branding, Social Media Content, Branded Content, E-commerce Platforms, Photography, UI Design, UX Designs, Websites
Project Industries
Advertising, Fashion, Retail
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom
Seek No Further by Fruit of the Loom