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Hershey's Gold - Brand Identify, Campaign Launch

Hershey's launched their first new candy bar in more than 22 years – Hershey's Gold. As a designer and art director my goal was "gold" - dripping, trippy, shiny, decadently delicious gold. I lead a new brand identity, complete with photography, TV and social look and feel. The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.

Project Roles
Art Director, Designer
Company
Hershey's
Skills
Art Direction, Brand Strategy, Broadcast, Commercial, Design, Design Strategy, Social, TV
Media
Advertising, Brand Identity, Branding, Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Packaged Goods
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch
Hershey's Gold - Brand Identify, Campaign Launch