Hershey's Gold - Brand Identify, Campaign Launch
Hershey's launched their first new candy bar in more than 22 years – Hershey's Gold. As a designer and art director my goal was "gold" - dripping, trippy, shiny, decadently delicious gold. I lead a new brand identity, complete with photography, TV and social look and feel. The new brand identity reflects the creamy, buttery, and gold flavors of the new bar while still remaining true to Hershey's rich history.
- Project Roles
- Art Director, Designer
- Art Direction, Brand Strategy, Broadcast, Commercial, Design, Design Strategy, Social, TV
- Advertising, Brand Identity, Branding, Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising, Packaged Goods