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Merle Norman Hand Sanitizer launch

Merle Norman launched a hand sanitizer to help support first responders in the 2020 COVID-19 pandemic. I created copy for their product story and launch assets. My accepted pitch was "In Support of HELPING HANDS," to convey the company's support for hospital workers on the front lines and that the product literally helps hands. The example shown was used in an email launch.

Project Roles
Copywriter
Company
Merle Norman Cosmetics
Skills
Copywriting
Media
Products - Digital, Websites
Project Industries
Beauty
Merle Norman Hand Sanitizer launch