Bobbi Brown Foundation Factory

We created an immersive experience at Industria NYC featuring Bobbi Brown’s 42 shades of foundation. This activation was part of a larger influencer summit that took place at venues all over The City and featured various products from the Bobbi Brown line. Aside from designing & producing the guest experience and environmental graphics, we were tasked to create a hero video at the entrance of the venue. The aesthetic of Industria and Bobbi Brown’s use of an on-site robot to mix the foundation inspired a glitchy, techy, and elevated hacker-meets-industrial laboratory vibe for the event video, and was quite fun to work with.