Grey Goose Brand

For better or for worse (I think for the better) I've never put more blood, sweat and tears into a campaign. This was the first pitch that I ran and won as creative director and creative lead. And working super closely with our design team, we made Grey Goose stand for more than the outdated legacy-luxury brand it had become.

Ultimately, we produced a truly global campaign with 12-plus TV spots (and endless digital versions), four videos around the process of making Grey Goose, 20 lifestyle key visuals, and more than 30 product lifestyle visuals being used across print, OOH, and digital/social. The work was adapted to run in the US, Canada, Mexico, LATAM, UK, Germany, France, Israel, Belgium, Spain, Portugal, Russia, India, Australia, and numerous countries in between.

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