Nokia "Paperplanes” multi-channel video direction
GRAPHIC HAVOC was commissioned by Nokia to direct a series of unique shorts to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the “Nokia Towers” at London Heathrow Airport Terminal 5.
“Paperplanes” is an abstract metaphor for modern wireless communications through the use of paper airplanes. Flying gracefully across multiple screens, the planes symbolize digital signals floating in the air without hindrance, encompassing an atmosphere of fluidity, mobility, innocence and freedom. The sound track, composed by renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) is simultaneously ethereal yet playful, enhancing the overall experience of dreamy weightlessness.
“Paperplanes” is evocative of the joys of childhood and how simple the world seemed when one was young. GRAPHIC HAVOC conceived the piece as environmental therapy, providing a way to transcend the constant chaotic rigors of the outside world.
Credits: Concept, Creative Direction and Art Direction: Derek Lerner, Sound Design: Brian Emrich, Animation: Panoptic
- Project Roles
- Art Director, Creative Director, Designer
- Company
- Nokia
- Skills
- 3D, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Cinema 4D, Creative Direction, Design, Storyboarding, Videography
- Media
- Advertising, Retail Designs
- Project Industries
- Technology
