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Puma Netfit Launch

Puma created a new line of shoes based on their latest innovation Netfit, a highly customizable lacing pattern. Sneaker and fashion media and influencers were invited to an exclusive launch event in NYC. Usain Bolt hosted the evening complete with live shoelace art installation and lacing lab. Guests went home with their favorite pair.

Project Roles
Creative Director, Strategist
Company
Puma
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Environmental, Experiential
Media
Branded Content, Environmental Design, Events, Social Media Content, Themed Environments
Project Industries
Fashion, Sports
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch
Puma Netfit Launch