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Rewild The Rainiers

Rainier needed a new campaign to honor their classic light lager and announce their new, even lighter lager. We mined the archives and found the perfect metaphor for Seattleites and their beer—then and now. 80’s Rainier ads saw the life-size beer frolicking free in the wild. But just like Seattle has since caved to tech giants and corporate ladders, so had it’s beer. Enter the Rewilding Squad: Here to bring your beer back to the wild—and inspire you to do the same.

Project Roles
Art Direction, Conceptual, Copywriting
Classy Nudes
Rewild The Rainiers
Rewild The Rainiers
Rewild The Rainiers