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Chevron Talking Cars

Who better to introduce the benefits of Chevron with Techron’s cleaning additives than the ones benefiting the most – the cars themselves? Together with Young & Rubicam Group Creative Director Charlie McQuilkin, I concepted car-centric scenarios and conducted interviews with non-professional talent to edit unscripted sounding audio tracks that were used by Aardman Animations. It talked about technology in a very human way, even if the spokespeople weren't people at all. Adweek called it a "campaign of the decade." It's still going.

Project Roles
Copywriter, Editor (Copy)
Company
Young & Rubicam
Skills
Comedy, Commercial, Conceptual, Copywriting, Directing
Media
Commercials - Broadcast, Commercials - Radio
Project Industries
Automotive
Chevron Talking Cars
Chevron Talking Cars
Chevron Talking Cars