Urban Menus

Urban Menus is a flexible package of services and visualization tool custom-made specifically for a project’s needs. It is a playful tool that significantly simplifies district planning thanks to its 3D virtual reality functionality, its visualization of urban interventions and its parametric effect analysis (ecology, urbanity, density).

I was hired by Laura P. Spinadel to develop concepts for the logo, the UI look & feel of the program (game), the website, and other promotional & presentation materials.

The following visuals present the concept route for visual branding that was not adopted by the client. It was inspired by the forward-thinking, smart, collaborative, ambitious, and inspiring aspects of Urban Menus reflected through the bright, bold and lively color scheme, adaptable logo, and strong typography.

My proposal for the visual campaign was a combination of:
A/ inspiring statements, quotes, and testimonials (as a single image) — reinforcing clarity, optimism and collaboration
B/ visual slides, such as charts / diagrams / illustrations — explaining the process, presenting analyses, and highlighting the benefits of Urban Menus
C/ game previews (alternating between overview and details) — presenting potential scenarios and dreams

Service
Logo design, UI, Website, Marketing Visuals

Client
BOA

Year
2018-2020