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Urban Menus

Urban Menus is a flexible package of services and visualization tool custom-made specifically for a project’s needs. It is a playful tool that significantly simplifies district planning thanks to its 3D virtual reality functionality, its visualization of urban interventions and its parametric effect analysis (ecology, urbanity, density). I was hired by Laura P. Spinadel to develop concepts for the logo, the UI look & feel of the program (game), the website, and other promotional & presentation materials. The following visuals present the concept route for visual branding that was not adopted by the client. It was inspired by the forward-thinking, smart, collaborative, ambitious, and inspiring aspects of Urban Menus reflected through the bright, bold and lively color scheme, adaptable logo, and strong typography. My proposal for the visual campaign was a combination of: A/ inspiring statements, quotes, and testimonials (as a single image) — reinforcing clarity, optimism and collaboration B/ visual slides, such as charts / diagrams / illustrations — explaining the process, presenting analyses, and highlighting the benefits of Urban Menus C/ game previews (alternating between overview and details) — presenting potential scenarios and dreams Service Logo design, UI, Website, Marketing Visuals Client BOA Year 2018-2020

Project Roles
Designer, Art Director
Company
boa (Vienna)
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Interaction Designs, Brand Identity, UI Design
Project Industries
Technology
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus
Urban Menus