Urban Menus

Urban Menus is a flexible package of services and visualization tool custom-made specifically for a project’s needs. It is a playful tool that significantly simplifies district planning thanks to its 3D virtual reality functionality, its visualization of urban interventions and its parametric effect analysis (ecology, urbanity, density). I was hired by Laura P. Spinadel to develop concepts for the logo, the UI look & feel of the program (game), the website, and other promotional & presentation materials. The following visuals present the concept route for visual branding that was not adopted by the client. It was inspired by the forward-thinking, smart, collaborative, ambitious, and inspiring aspects of Urban Menus reflected through the bright, bold and lively color scheme, adaptable logo, and strong typography. My proposal for the visual campaign was a combination of: A/ inspiring statements, quotes, and testimonials (as a single image) — reinforcing clarity, optimism and collaboration B/ visual slides, such as charts / diagrams / illustrations — explaining the process, presenting analyses, and highlighting the benefits of Urban Menus C/ game previews (alternating between overview and details) — presenting potential scenarios and dreams Service Logo design, UI, Website, Marketing Visuals Client BOA Year 2018-2020