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NYC Marathon

This integrated campaign inspired fans to get fired up and experience the race along the course or wherever on TV. Fans and spectators immersed themselves in the action by downloading the official app, finding, and unlocking Smile Markers on and off the course to win NYRR prizes. Headline support.

Project Roles
Copywriter
Company
TCS New York City Marathon
Skills
Conceptual, Copywriting, Humor, Lifestyle
Media
Posters, Social Media Content
Project Industries
Lifestyle, Sports, Travel/Tourism
NYC Marathon