Martin Guitar Co.

No other guitar sounds like a Martin. Its authenticity comes from its deep history of craftsmanship. "Est. 1833," speaks to the Martin spirit, of a time long before disposable culture, introducing a new generation to the power of conviction, confidence and staying true to oneself. A manifesto in three parts, kindled by touring the Martin factory and seeing, hearing, and feeling the handmade process of building an American icon.

Project Roles
Architect, Composer, Content Strategist, Writer
Martin Guitar Co.
Conceptual, Copywriting, Creative Strategy, Print, Soul, Strategy
Posters, Social Media Content, Video Installations, Websites
Project Industries
Entertainment, Lifestyle, Music, Retail
Martin Guitar Co.