Martin Guitar Co.
No other guitar sounds like a Martin. Its authenticity comes from its deep history of craftsmanship. "Est. 1833," speaks to the Martin spirit, of a time long before disposable culture, introducing a new generation to the power of conviction, confidence and staying true to oneself.
A manifesto in three parts, kindled by touring the Martin factory and seeing, hearing, and feeling the handmade process of building an American icon.
- Project Roles
- Architect, Composer, Content Strategist, Writer
- Martin Guitar Co.
- Conceptual, Copywriting, Creative Strategy, Print, Soul, Strategy
- Posters, Social Media Content, Video Installations, Websites
- Project Industries
- Entertainment, Lifestyle, Music, Retail