Levain Bakery

Levain is a New York City bakery located on the Upper West Side of Manhattan famous for its one of a kind cookies. With plans to expand their presence, they needed an identity to introduce their stores to new markets.

We worked closely with Levain’s team to carefully extract the company’s heritage into a new brand identity. The result is an iconic identity, playful brand system, and retail direction that builds on their past while leading them into the future.