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GHOST RECON | SQUAD UP

For the biggest launch in Ghost Recon history, we wanted to bring to life the true enjoyment gamers have with their “squads” while playing the game. So we made a Hollywood-style war epic where the grizzled, battle-tested soldiers had the voices of the gamers controlling them, Drunk History-style. Our five-minute mega asset was the first-ever commercial directed by David Leitch (Deadpool 2, John Wick), and stars Lil Wayne as a frequently distracted gamer who keeps going “idle” at the most inopportune times.

Project Roles
Creative Director
Company
Ubisoft
Skills
Copywriting, Creative Direction
Media
Brand Films, Commercials - Video
Project Industries
Gaming
GHOST RECON | SQUAD UP