District

District is a mobile shopping application that brings the best fashion brands together within a streamlined mobile experience. In a marketplace crowded with fashion apps, the challenger needed a fresh approach to interest consumers.

We set out to convince shoppers that the excitement and discovery of real-life shopping are possible in a mobile experience, imagining a delightful brand world as an antidote to austere competitors. The result is a mobile-first identity that doesn’t sacrifice fun or emotion.