District is a mobile shopping application that brings the best fashion brands together within a streamlined mobile experience. In a marketplace crowded with fashion apps, the challenger needed a fresh approach to interest consumers.
We set out to convince shoppers that the excitement and discovery of real-life shopping are possible in a mobile experience, imagining a delightful brand world as an antidote to austere competitors. The result is a mobile-first identity that doesn’t sacrifice fun or emotion.
- Project Roles
- Creative Director
- Red Antler
- Art Direction, Brand Strategy, Content, Creative Direction, Design, Digital
- Brand Identity, Branding
- Project Industries
- Fashion, Technology