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Porter Road

Porter Road Butcher began as a brick and mortar butcher shop in Nashville. Chris Carter and James Peisker aspired to expand their local shop into a national direct-to-consumer service purveying quality cuts from a transparent supply chain with extra attention to animal welfare. We worked closely with Chris and James to launch Porter Road, translating their ideology, craft, and energy into a brand experience for a national audience. The result is a charming, inviting brand that celebrates meat with an e-commerce experience that captures the original shop's personality and thoughtful packaging to deliver their quality cuts.

Project Roles
Creative Director
Red Antler
Art Direction, Brand Strategy, Content, Creative Direction, Design, Digital, Packaging Design
Brand Identity, Branding
Project Industries
Lifestyle, Packaged Goods, Restaurant, Startups
Porter Road
Porter Road
Porter Road
Porter Road