Porter Road Butcher began as a brick and mortar butcher shop in Nashville. Chris Carter and James Peisker aspired to expand their local shop into a national direct-to-consumer service purveying quality cuts from a transparent supply chain with extra attention to animal welfare.
We worked closely with Chris and James to launch Porter Road, translating their ideology, craft, and energy into a brand experience for a national audience. The result is a charming, inviting brand that celebrates meat with an e-commerce experience that captures the original shop's personality and thoughtful packaging to deliver their quality cuts.
- Project Roles
- Creative Director
- Red Antler
- Art Direction, Brand Strategy, Content, Creative Direction, Design, Digital, Packaging Design
- Brand Identity, Branding
- Project Industries
- Lifestyle, Packaged Goods, Restaurant, Startups