The scented candle market is full of luxury brands that are too expensive to burn, and mall brands made with cheap ingredients. Abigail Cook Stone envisioned a product grounded in modern art and design produced with quality fragrances for every moment at home.
We worked side by side with Abigail to launch Otherland. The outcome is an approachable, premium brand experience, and a product design that transforms the home with art and expression. With a direct-to-consumer model, we couldn’t rely on scent to attract customers, so we developed a vibrant, immersive world to entice the senses.
- Project Roles
- Creative Director
- Red Antler
- Art Direction, Creative Direction, Design, Digital, Packaging Design, Brand Strategy, Content
- Brand Identity, Branding
- Project Industries
- Lifestyle, Packaged Goods, Retail, Startups