Tasked with flogging KFC’s least popular product, we hit on the simple truth that swapping fries for rice isn’t that big a deal. And also that ‘rice’ sounds a lot like ‘fries’. It made us think of a famous scene in what was then the world’s most popular TV show.
Art Director, Copywriter, Creative Director
Bartle Bogle Hegarty
Art Direction, Copywriting, Creative Direction, Scripting, TV