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KFC | Lunchtime Is Coming

Tasked with flogging KFC’s least popular product, we hit on the simple truth that swapping fries for rice isn’t that big a deal. And also that ‘rice’ sounds a lot like ‘fries’. It made us think of a famous scene in what was then the world’s most popular TV show.

Project Roles
Art Director, Copywriter, Creative Director
Company
Bartle Bogle Hegarty
Skills
Art Direction, Copywriting, Creative Direction, Scripting, TV
Media
Brand Films, Social Media Content
Project Industries
Advertising