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McDonald's Quarter Pounder Fan Club
The Quarter Pounder with Cheese is now made with 100% fresh beef. To celebrate that, we made a fan club for the Quarter Pounder, complete with a latin motto that (roughly) translates to “hot and deliciously juicy” and a line of fan club merchandise.
- Project Roles
- Art Director
- Company
- Wieden+Kennedy
- Skills
- Art Direction
- Media
- Branded Content, Product Designs, Social Media Content
- Project Industries
- Advertising
