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Smirnoff
Remember when vodka was a Saturday night-only indulgence? To encourage millenials to switch up their rosé for Smirnoff Sourced, we launched an Instagram campaign at the start of day drinking season, aka the day it reaches above 50° in NYC. Simply, fruit-flavored vodka goes with any kind of party— just add seltzer and get back to playing drums in the pool. Or whatever you were doing.
- Project Roles
- Art Director
- Company
- 72andSunny
- Skills
- Art Direction, Design, Social Media Strategy
- Media
- Social Media Content
- Project Industries
- Wine/Spirits
