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Netflix - The OA Launch

Netflix was introducing a new, weird and mysterious drama—The OA. The goal was to get peak the internet’s interest and give them fodder for speculation, all before the first episode dropped. We made buzz on the internet by dropping bizarre content without context, and I was there to help make that bizarre content—to work with art and design to conceptualize the grid, write eerie Instagram captions, integrate puzzling poems and secret clues into the images, and then help with the case study when it was all said and done.

Project Roles
Copywriter
Company
Carrot Creative
Skills
Copywriting
Media
Social Media Content
Project Industries
Advertising, Entertainment, Technology
Netflix - The OA Launch