Chipotle "School of Guac"

Teens love burritos. But after E-Coli, even the youths were dubious. Chipotle needed to reconnect with their high-school and collegiate audience. At the time, Snapchat was the new platform ripe to be “disrupted.” We launched Chipotle on Snapchat with a weekly one-minute variety show that was just as weird as teenagers on Snapchat and called the show “School of Guac.” We programmed, scheduled and marketed it like broadcast TV. So I was there to help with write the scripts and concept funny teaser content that would get teens to tune in.