Jolly Rancher Jewelry

For Jolly Rancher’s platform of “Keep on Sucking” it was clear we had to do something for the suckiest holiday—Valentine's Day. And we felt like the gifts probably suck most of all. My Art Director partner and I concepted this social activation: to create the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry out there. We made the jewelry with the help of an award-winning jewelry designer and gave it away online. We worked with influencers to get their story right and created IG Live, SnapAds and Twitter posts to engage with candy lovers/ Valentines haters everywhere.