Bulldog Skincare - "The Goodest Man"

Who’s the goodest boy? The one that listens to his talking bulldog, and of course uses Bulldog Skincare. Bulldog came to us to bring their relatively unknown brand some awareness in the US market. We wanted to create a voice for Bulldog that advocates for men, supports and loves them, and their skin, just as a loyal dog would. As the copywriter on the account I was responsible for writing scripts, headlines and ideating the entire “Goodest Man” campaign alongside my Art Director partner.