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- Michael Karam Designer / Product Designer / Creative Technologist
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Rate
Praise Cosmetics Branding
CLIENT: PRAISE COSMETICS
The client wanted to create a new k-beauty brand to sell overseas in Southeast Asia.
ROLE
FAITH STUDIO - CREATIVE DIRECTOR
I directed a small team in brand creation from its first products to its online brand presence. The project sought to create a beauty brand, the team started from conceptualization to final product and branded online form.
BRAND VISION
Beauty brand that encourages women to find their beauty identity and live it out in an everyday look.
DELIVERABLES
Brand & Identity Design, Messaging, Brand & Marketing Strategy, Illustration Design, Collateral Design, Digital Design, Website Development, Product Design & Production, Social Media Marketing
- Project Roles
- Art Director, Creative Director, Product Designer, Strategist
- Company
- GHIMAD
- Skills
- Adobe Illustrator, Brand Strategy, Figma, Low / High Fidelity Prototyping, Low Budget, Management of Teams 1-10, Project Management, Conceptual
- Media
- Brand Identity, Branded Content, Branding, Illustrations, Logos, Mood Boards, Packaging, Product Designs, Products - Digital, Products - Physical, Prototypes, Social Media Content, Squarespace Websites, Wireframes
- Project Industries
- Advertising, Beauty
