Recycle your attitude - Rio+20

BRIEFING
Create a project of street signage for the City Hall of Rio during Rio+20, the UN conference about sustainable development.

IDEA
Instead of posters and banners, which contradicts the conference purposes, polluting the town, we thought in large structures, made with recycled materials, which would stay in large open spaces around the city and along the transfer of entourages. The raw material came from garbage collectors associations and was sent to NGOs who reuses recyclable material after the exposition.

RESULTS
The fish sculpture was one of the most iconic symbols of Rio+20, almost obligatory photo of everyone who passed through the city during the conference. The effect was not only among the beach goers. This image was shared by people on Instagram, Facebook, news sites, and even the site of the Saatchi Gallery in London. The production / manufacture of the sculpture was made by SRCom.