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Optimum Campaign
We were asked to create a new commercial campaign for Optimum which involved updating and expanding upon their limited illustration library. The first wave of spots merge flat animation with live action. We created, animated, and composited the characters and graphics, and directed the live action shoot. We also designed and animated endtags for their greater toolkit.
- Project Roles
- Art Director, Designer, Illustrator
- Company
- Optimum
- Skills
- Adobe Illustrator, After Effects, Design, Storyboarding
- Media
- 2D Animations, Character Designs, Commercials - Broadcast, Motion Graphics
