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Optimum Campaign

We were asked to create a new commercial campaign for Optimum which involved updating and expanding upon their limited illustration library. The first wave of spots merge flat animation with live action. We created, animated, and composited the characters and graphics, and directed the live action shoot. We also designed and animated endtags for their greater toolkit.

Project Roles
Art Director, Designer, Illustrator
Company
Optimum
Skills
Adobe Illustrator, After Effects, Design, Storyboarding
Media
2D Animations, Character Designs, Commercials - Broadcast, Motion Graphics
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Optimum Campaign
Collaborators