Hering // Super Dad

FACE A LOT OF CHALLENGES AND LEAD YOUR SUPER DAD IN THE SEARCHING OF THE PERFECT LOOK. YOU CAN WIN AN AWESOME VIDEOGAME TO PLAY WITH YOUR FAVORITE SUPERHERO Online Game Hering's "Super Dad" Celebrating Father's Day, we've created a retro 8-bit style game called "Super Dad", which could be played by all fans of the brand on Facebook. The objective of the game were to make the participants grab as many polo shirts during the flight of the hero - Super Dad - while they face a few ludic obstacles, like crazy birds and funny UFOs. The three best placed participants of each day were awarded with a voucher worth R$ 120 for purchases in the Hering Webstore. By the end of the 10 days period, the best player among all participants won a XBOX 360 + Kinect game. All participants (winners or not) received a code that gave the right to free shipping on purchases over R$ 99 at the Hering Webstore. In only ten days, we've reached: _almost 45.000 new fans _13.594 visits to the Super Dad tab _more than 60.000 participations _a total reach of 1.406.536 facebook users Agency: Naked Brasil My role: concept, creative idea, copywriting, associate creative director, sound design Credits: Vini, Leticia, Kelli, Camilla

Project Roles
Copywriter, Creative Director, Game Designer
Naked Communications
Copywriting, Creative Direction, Game Design
Games - Console, Games - Mobile, Web Apps, Websites
Project Industries
Advertising, Entertainment, Gaming
Hering // Super Dad
Hering // Super Dad
Hering // Super Dad