I directed the rebranding of Chicago-based maternal health's website, Gravida. Focusing on photography, type treatment, and functionality, the healthcare sitel required a visual brand refresh and UX audit. The new homepage was designed as fully responsive. Gravida emphasized their need for providing context for new users and humanized outcome-oriented funnels for repeat vistiors. This new brand application was completed through text and color exploration, creative research, and restructuring digital modules on the site.