Gravida Website

I directed the rebranding of Chicago-based maternal health's website, Gravida. Focusing on photography, type treatment, and functionality, the healthcare sitel required a visual brand refresh and UX audit. The new homepage was designed as fully responsive. Gravida emphasized their need for providing context for new users and humanized outcome-oriented funnels for repeat vistiors. This new brand application was completed through text and color exploration, creative research, and restructuring digital modules on the site.

Project Roles
Creative Director, Product Designer, UX/IA Designer
Creative Direction, Design, Design Strategy, User Research
Project Industries
Health/Pharma, Lifestyle
Gravida Website
Gravida Website