Heineken + KLM // World Trip
BE THE FIRST KLM FAN TO COMPLETE THIS UNFORGETTABLE JOURNEY AROUND THE WORLD TO WIN THE TRIP OF A LIFETIME
A great partnership between 4 world-class brands: KLM Airlines, Heineken and Accor Hotels, proudly put together by Naked Brasil.
It was very easy to participate: you just have to complete the trip between this 5 wonderful cities (Amsterdam, Bali, Singapore, Berlin and Rio de Janeiro) in the best possible time.
Flights between cities were due in real time. And the users could invite their friends to a toast (with Heineken, of course!) to boost their flights.
By the end, the user who finished it in less time won a free - and unforgettable - trip to know this 5 marvelous cities with his chosen plus one.
In only 14 days KLM and Heineken fans have created 11.646 trips.
Agency // Naked Brasil
My role //concept, ACD, creative idea
Credits // Bottas, Luiz Vicente (creatives), Valcir (art direction), Lorena (copywriting)
- Project Roles
- Copywriter, Creative Director
- Naked Communications
- Conceptual, Copywriting
- Advertising, Branded Content
- Project Industries
- Advertising, Beverage, Entertainment, Travel/Tourism