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PUMA: Evo apparel

Showcasing PUMA's Evo apparel range to their JD Sports consumer we were tasked with their fifth Evo apparel campaign, following previous successes that resulted in sell-through for the range through retailer JD Sports. It's the detail that separated this Evo range apart. With welded branding and zips, contemporary cuts and modern fabrics to be appreciated by the modern consumer. Our creative mirrored the product & focused in on the finer details, producing beautifully stylised shots of the product branding & zip to elevate the product. Shot in a concrete theatre located in Islington, London, we introduced interesting lighting into a dark space to enhance the details and add a sense of drama. Video content was shot on model with zoom to detail to provide content for the 6 month promotion to maintain consumer interest for the two product line drops.

Project Roles
Art Director, Designer, Photographer
Art Direction, Design, Portrait Photography, Retouching
Advertising, Branded Content, Branding, Photography, Retail Designs
Project Industries
Advertising, Fashion, Lifestyle, Retail