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No.3 Gin: Designing a global brand platform

No.3 Gin is a super-premium spirit created by Berry Bros. & Rudd, London's oldest fine wine and spirit vintner. We created a global marketing platform that gave the brand a unique identity in a crowded market place, to make No.3 the preferred premium gin for both consumers & bar tenders We designed an integrated campaign 'Unlock Taste' that rolled out globally. The campaign anchors the brand on it's 300 year history & it's home at No.3 St James' Street, London. No.3 is the pinnacle of London Dry Gin; superb for mixing drinks, for unlocking taste and developing one's own sense of preference. No.3 is the best Gin in the world to Unlock Taste. Unlock taste is about accentuating or balancing flavours, creating texture and depth through the finest ingredients to inspire drink-makers to develop better quality gin drinks. We ran Unlock Taste sessions, where consumers are taught how to create and understand cocktails

Project Roles
Art Director, Copywriter, Creative Director, Retoucher, Strategist
Company
No.3 Gin
Skills
Brand Strategy, Creative Direction
Media
Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Photography
Project Industries
Advertising, Beverage, Wine/Spirits