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JD Sports x NIKE: #IAMJD Football Festival

JD Sports partnered with NIKE to host a female-focused football event in Paris. They asked ALTER-AGENCY to ideate & execute a brand experience to motivate & empower their audience. The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl & DJ masterclass with UK DJ Krystal Roxx. French pop sensation Aya Nakamura headlines with a live performance, followed by a live screening of the Women’s World Cup quarter finals.

Project Roles
Art Director, Creative Director, Designer
Company
JD Sports
Skills
Creative Direction, Design, Experience Design, Experiential
Media
Apparel, Branded Content, Branding, Events, Music
Project Industries
Advertising, Fashion, Music, Sports