JD Sports x NIKE: #IAMJD Football Festival
JD Sports partnered with NIKE to host a female-focused football event in Paris.
They asked ALTER-AGENCY to ideate & execute a brand experience to motivate & empower their audience.
The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl & DJ masterclass with UK DJ Krystal Roxx.
French pop sensation Aya Nakamura headlines with a live performance, followed by a live screening of the Women’s World Cup quarter finals.
- Project Roles
- Art Director, Creative Director, Designer
- JD Sports
- Creative Direction, Design, Experience Design, Experiential
- Apparel, Branded Content, Branding, Events, Music
- Project Industries
- Advertising, Fashion, Music, Sports