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CASA BACARDI

Implementing BACARDI's DO WHAT MOVES YOU global campaign toolkit at Electric Picnic 2019. As Head of Creative at ALTER-AGENCY, I oversaw the design of a consumer journey and ways in which we could amplify the Do What Moves You brand experience before, during & post event, the structure, creative application and artwork of all collateral elements

Project Roles
Art Director, Designer, Editor (Brand/Content)
Company
Bacardi
Skills
Art Direction, Design, Experience Design, Experiential
Media
Advertising, Branded Content, Branding, Events, Wayfinding
Project Industries
Advertising, Beverage, Entertainment, Music, Wine/Spirits