Pret A Manger

Pret A Manager came to Fuzz looking for a way to to expand their mobile presence. At the moment, they don’t have a very robust mobile experience and so they turned to us to look at how users would find value in a mobile experience. This entailed a lot of content strategy, Information Architecture trial and error, as well as visual exploration to create the best balance of utility and pleasure. As part of this, we also explored and iterated on how machine learning could best serve an engine fueled by recommendations.