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BIG3 Takeover of W 4th Street (Wieden+Kennedy)

Ice Cube & Michael Rapaport takeover the iconic basketball court at W 4th Street to promote the upcoming summer basketball league, BIG3.

Project Roles
Cinematographer, Director, Editor (Brand/Content)
Company
Wieden+Kennedy
Skills
Cinematography, Creative Direction, Editing
Media
Advertising
Project Industries
Advertising, Sports