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Game of Thrones — Framestore

I joined Framestore's VR studio as a freelancer, to lead UX and UI design of an AR app for HBO's biggest series. Our team was to design and build an AR experience that would allow Game of Thrones fans to transform their environments into three-dimensional worlds. Primary goals included facilitating discovery and exploration of AR scenes with asset collection, and creation and sharing of unique AR photo and video content. Roles and output included: • Competitive analysis • Strategies for onboarding, engagement, and app permissions • Flows, wireframes, and multiple user journeys • UI design; surface detection and interaction feedback, in-flow usage tips, and AR interaction patterns for sticker placement, selection, and manipulation. Employing an iterative process, constructing the app's initial experience began with high-level UX flow overviews to align the team on fundamental concepts. This yielded the creation of two interconnected branches, Explore and Create; giving users two primary actions to take upon using the app, with engagement enhanced through prompts to move between branches. While exploring tabletop 3D experiences, stickers are available to be collected throughout, with direct access to the Create branch to start making and sharing content.

Project Roles
Copywriter, Product Designer, UI Designer, UX/IA Designer
Company
Framestore
Skills
Comparative Analysis, Design Pattern Research, Digital, Experience Design, Interaction, Mobile, Sketch
Media
App Design, Augmented Reality, Interaction Designs, Product Designs, Products - Digital, UI Design, User Flows, User Journeys, UX Designs, Wireframes
Project Industries
Augmented Reality, Entertainment, Technology
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore
Game of Thrones — Framestore