Game of Thrones — Framestore
I joined Framestore's VR studio as a freelancer, to lead UX and UI design of an AR app for HBO's biggest series. Our team was asked to design and build an AR experience that would allow Game of Thrones fans to transform their environments into three-dimensional worlds. Primary goals included facilitating discovery and exploration of AR scenes with asset collection, and creation and sharing of unique AR photo and video content.
Roles and output included:
• Competitive analysis
• Strategies for onboarding, engagement, and app permissions
• Flows, wireframes, and multiple user journeys
• UI design; surface detection and interaction feedback, in-flow usage tips, and AR interaction patterns for sticker placement, selection, and manipulation.
Employing an iterative process, constructing the app's initial experience began with high-level UX flow overviews to align the team on fundamental concepts. This yielded the creation of two interconnected branches, Explore and Create; giving users two primary actions to take upon using the app, with engagement enhanced through prompts to move between branches.
While exploring tabletop 3D experiences, stickers are available to be collected throughout, with direct access to the Create branch to start making and sharing content via a reward-based approach for the user to gain access to secret content.