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Bose In-store Noise-Cancellation Demo — Cake & Arrow

Working with a small team at Cake & Arrow, we were asked to provide a recommendation to Bose regarding the viability of an in-store smartphone noise cancellation demo primarily for their model 700 headphones, yet potentially for multiple lines of headphone products. Roles and output included: • UX & wireframing • UI design • Low- and high-fidelity interactive prototypes • User research. We designed an experience for research and testing purposes, working remotely and collaboratively with Bose; ultimately traveling to Bose headquarters to conduct testing sessions in a mock retail store environment utilizing a physical display with object hyperlink triggers (QR, NFC). Following iterative rounds of wireframes and high-fidelity designs, I also built a fully interactive noise cancellation prototype that guided participants through each of the segments and features, enabling them to control levels of noise cancellation simulating usage of the 700 headphones. Featuring various pieces of audio from Bose, participants could simulate becoming less or more "aware" of their environment. Testing was also comprised of multiple smaller media-rich prototypes, specifically designed to gauge comprehension of UI paradigms and visual feedback variants in response to noise cancellation interaction. Overall, participants' knowledge of the 700's noise canceling features improved, with an increase in likelihood to buy the product. It also became evident that providing this simulation as an online demo for customers in their homes would be effective.

Project Roles
Product Designer, UI Designer, UX/IA Designer
Company
Cake & Arrow
Skills
Copywriting, Design, Digital, Experience Design, Interaction, Low / High Fidelity Prototyping, Principle App, Sketch, User Research
Media
App Design, Interaction Designs, Mobile Apps, Product Designs, Products - Digital, Prototypes, UI Design, UX Designs, Wireframes
Project Industries
Technology
Bose In-store Noise-Cancellation Demo — Cake & Arrow
Bose In-store Noise-Cancellation Demo — Cake & Arrow
Bose In-store Noise-Cancellation Demo — Cake & Arrow
Bose In-store Noise-Cancellation Demo — Cake & Arrow
Bose In-store Noise-Cancellation Demo — Cake & Arrow
Bose In-store Noise-Cancellation Demo — Cake & Arrow