Bose In-store — Cake & Arrow
Working with a small team at Cake & Arrow, we were to provide a recommendation to Bose regarding the viability of an in-store smartphone noise cancellation demo. While primarily for their model 700 headphones, potentially for multiple lines of headphone products.
Roles and output included:
• UX & wireframing
• UI design
• Low- and high-fidelity interactive prototypes
• User research.
To do this, we designed an experience for research and testing purposes, working remotely and collaboratively with Bose. We ultimately traveled to Bose headquarters to conduct testing sessions in a mock retail store environment over three days. Leading with a banner for the physical display, and object hyperlink triggers (QR, NFC) to launch the prototype with a smartphone, it was important to understand if these would prompt users to interact with their phones, or if they would notice them at all.
Iterative UX design resulted in a scenario-based approach, utilizing the context of an outdoor café to frame the experience. The flow itself was sequential, guiding users through each segment and feature, surfacing cues only when needed, to reduce cognitive strain.
For the key element to our research events, I built a fully interactive high-fidelity noise cancellation prototype. It allowed participants to move through each of the segments and features, and control levels of noise cancellation, simulating usage of the 700 headphones. Featuring various pieces of audio from Bose, participants could simulate becoming less or more "Aware" of their environment. Testing was also comprised of multiple smaller media-rich prototypes, specifically designed to gauge comprehension of UI paradigms and visual feedback variants in response to noise cancellation interaction.
While the large banner proved ineffective, the object hyperlink triggers were reasonably successful, prompting us to reconsider their location and prominence. An immediate participant urge to use the Bose display headphones (not their own, nor the phone's audio), was influential regarding the in-app messaging, and while strong preference toward particular UI paradigms, comprehension around "Aware" and "Canceled" language was split. Overall, participants' knowledge of the 700's noise canceling features was improved, and providing this simulation as an online demo for customers in their homes also became viable.