Digital & Branding Strategy for UCP Wheels

CONTEXT.

We worked with UCP Wheels as one of our pro-bono clients, through an internal CSR initiative.

DESIGN PROMPT.

How to create a delightful and attractive consumer experience that builds consumer loyalty and engagement with something as unappealing as a gas company?

PROCESS.

Led a multi-disciplinary team of designers, engineers and strategists throughout the project. We first organized and designed a purpose session to discover the organization’s core values, then created branding guidelines based on those core values discovered, and designed the logo and branding assets.

We developed a strategic engagement plan in order to increase awareness and donor engagement; then designed engagement assets and two campaigns according to brand guidelines. Finally, we re-designed the website according to the refreshed brand guides and engagement plan.

OUTCOMES.

Developed a digital strategy, branding guidelines, and finalized design assets for UCP Wheels,

The Digital Engagement Strategy is available here,
and the Branding Guidelines right here.