SeatGeek x Major League Soccer - We Fan

SeatGeek and Major League Soccer partnered on a research study highlighting the power of the female fan. Using the impressive data, we produced a consumer facing advertising campaign in which I led all creative production. Responsible for planning, budgeting, and executing, the campaign featured a TV spot, digital videos, custom landing page, research white paper, display ads, email, PR, and social assets. Additionally, the campaign featured an almost all-female cast and crew.

Project Roles
Producer, Project Manager
Company
Seatgeek
Skills
Low Budget, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Producing, Project Management, Wrangling - Creatives
Media
Advertising, Commercials - Broadcast, Commercials - Video, Data Visualization, Photography
Project Industries
Media, Sports, Startups, Technology
SeatGeek x Major League Soccer - We Fan
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