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Weedmaps Museum of Weed

In 2018 Weedmaps, the world’s leading cannabis-technology company, briefed in VIRTUE Worldwide to create a campaign that cemented their legacy as the forefront pioneers in the frontier market of cannabis . We did just that. We made them a museum in Los Angeles. As Creative Director I lead a team of incredibly talented copy writers, designers, illustrators, video editors, sound designers, and publishers. I worked in partnership with the production and accounts team, to manage and work through an intimidatingly large budget with 19 simultaneous work-streams. The 30,000 square foot museum took visitors through the storied history of cannabis by moving through the many varied locations and time periods where it has typically—or stereotypically—been consumed. It celebrated the victories and shed light on the most damning moments throughout the last century.

Project Roles
Creative Director
Company
Virtue Worldwide
Skills
Apparel Design, Art Direction, Content, Copywriting, Experience Design
Media
Advertising, Apparel, Art, Augmented Reality, Brand Films, Brand Identity, Environmental Design, Installations, Interactive Installations, Products - Physical, Retail Designs
Project Industries
Advertising
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Weedmaps Museum of Weed
Collaborators