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Olay Super Bowl Spot

Olay approached Badger & Winters with the possibility of a Super Bowl ad. Olay usually goes for real and empowering. But this time they wanted funny. So I pitched a crazy idea about space. #MakeSpaceForWomen was filmed by comedy genius Jamie Babbit, shot by the visionary Janusz Kaminski and starred Taraji P. Henson, Katie Couric, Lilly Singh, Busy Phillips and real astronaut Nicole Stott. Our whole team at Badger & Winters brought it together beautifully. We wanted #MakeSpaceForWomen to make an impact. So we partnered with Girls Who Code to give young girls in science a boost towards their dreams.

Project Roles
Badger & Winters
Copywriting, Scripting
Commercials - Broadcast
Project Industries