Rothy's Mini Mag S/S 2020

Rothy's Spring/Summer campaign was created to celebrate earth month and the new launch of our handbags and sandals. We were inspired by all the tones and textures of the desert, deep rusts, dusty pastels and crisp skies. with the launch we wanted to further blowout the companies sustainability stories throughout all creative deliverables from digital to social to print. The strategy around the mini magazine was to acquire new customers, push fashion credibility / brand awareness, and celebrate earth month.