Wawa Digital Experience
First of all, I have never heard of Wawa before I got to work on this project. Hold on, it’s a gas station... but with sandwiches?? Like, iconic sandwiches? They call their sandwiches Hoagies? Well that just changes the game right there.
While this never went into the final product, I was excited to be a part of the design process. It was a tight deadline (aren’t they all?!), but I was able to aid in the redesign concept of their desktop/mobile/kiosk to be more on par with their fun personality. The design also included a new feature in their ordering experience, group ordering, or suggestive selling of different items.
I also helped design this experience a week before I moved out of the midwest to the East coast. One step closer to stumbling across a Wawa, until then...
Gottahavea new website design experience, amiright?
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Design, Experience Design, Sketch
- App Design, Branding, Icons, Illustrations, Products - Digital, UI Design, UX Designs, Websites
- Project Industries
- Restaurant, Retail