Honda + Little League "Home Team Heroes"

For Honda's 20th season as Little League sponsor, we recognized the Home Team–the moms, dads and everyone else who help Little Leaguers play big. The year-long campaign was anchored by a sweepstakes microsite that featured 4 games we concepted, designed and programmed. Home Team Heroes also came to life in TV, print and digital, and in a big way at the Little League World Series. What I’m most proud of though, is that this campaign has been refreshed every season since we launched it in 2016–a testament to how much it resonated with our clients at Honda.