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Zanardi: Human Meets Machine

Alex Zanardi has a long history in racing, but 2019 was a big year for him. Despite losing both of his legs in a horrifying 2001 crash, Alex Zanardi was far from finished with racing. With engineering and support from BMW, he returned for the 2019 Rolex 24 at Daytona like never before. We made this to thank him for his inspirational return.

Project Roles
Copywriter
Company
Goodby, Silverstein & Partners
Skills
Copywriting
Media
Commercials - Video
Project Industries
Advertising