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FADER Digital FORT

With the cancellation of SXSW due to COVID-19, The FADER brought one of music's most coveted stages, FADER FORT, online for two days. We invited a lineup of artists to share exclusive video content on our microsite to stream inside the homes of fans across the world. I helped select and contact talent to be a part of our inaugural event. I created a one sheet for our team to use when emailing talent that succinctly articulated our event description, event purpose, and talent deliverables. I also created a tagline that was displayed on all event promotional material seen across socials.

Project Roles
Copywriter
Company
The FADER / Cornerstone
Skills
Copywriting
Media
Branded Content
Project Industries
Music
FADER Digital FORT
FADER Digital FORT