Johnnie Walker Chatbots
Amazon Alexa skill and Facebook Messenger Bot for Johnnie Walker.
I partnered with a UX Director on the voice interface design and flow, basically defining and scripting what the bots would say at every turn through label selection and purchase, guided tastings, recipes and trivia – in a signature brand of “bot humor” to ensure the bots were anything but stodgy. Grab your monocle and try them for yourself.
- Project Roles
- Johnnie Walker
- Content Strategy, Copywriting, Digital Tech, Language: English, Technology
- App Design, Branded Content, Social Media Content, User Flows
- Project Industries
- Advertising, Beverage, Wine/Spirits