Under Armour : Unlike Any
The success of today's top female athletes is often belittled by the media, who needlessly compare their abilities to their male counterparts.
We partnered with the world's top slam poets and lyricists to celebrate five top female athletes on their own terms. A unique ode was crafted for each athlete, which when paired with graceful, weaving camerawork, created a body of films that shone a light on each woman's "unlike any" abilities.
The films were supported with hundreds of pieces of multi-platform social content, inspired by different lines of poetry.
- Project Roles
- Copywriter, Creative Director
- Brand Films, Branding, Social Media Content